legal marketing

Law firm histories make clients and lawyers feel good and help preserve institutional memory, but someone needs to determine who will play a starring role in the work.

Who Merits Mention in a Firm’s History?

Firm histories, compiled in self-published or custom-published books, are feel-good ways to inspire both prospective hires as well as current and prospective clients. Knowing of a firm’s longevity and its typically humble roots, about big…